A Brief History of HITS Nepal Pvt. Ltd.

• January 1996 - Hits Nepal Pvt. Ltd. is established.
  
• April 1996 - HITS FM, Hits Nepal Pvt. Ltd.’s fm radio station goes on air.
  
• Hits FM is on air 24 hours daily on 91.2 Mhz.

Who we are

Promoters:
Mr. Rajib Raj Bhandari
Mr. Mahendra K. Shrestha
Mr. Sanjib Raj Bhandari
Mr. Binod Tuladhar
Mr. Sonny Shrestha

Executive Director
Mr. Jeevan Shrestha

Personnel:
Hits FM currently has 51 employees of whom the majority are Presenters.
Presenters are in the 12-40 age group (majority are women.. uh uh).

Company philosophy is to hire presenters who are "fresh" - thus ensuring originality and also the ability to shape the presenters in accordance to overall goals and objectives of Hits Nepal Pvt. Ltd.

Visions of HITS

"To become the best form of media in Nepal."
"Entertainment Media."

Objectives of Hits Nepal Pvt. Ltd.

• To provide information and QUALITY entertainment to inhabitants of Kathmandu Valley and adjoining areas.
• To promote our NEPALI talents.
• To INSTITUTIONALIZE and STRENGTHEN FM Broadcasting.
• To provide the best QUALITY MEDIUM for advertisements to our clients.

Goals of Hits FM

• To offer the highest quality of sound to its listeners.
• To offer the largest selection of music to its listeners.
• To collect and shape the best manpower for the broadcasting industry.
• To assist advertisers in getting their value for money.

Our Target Market

• Middle Class
• Above average income level
• Programs cover different age groups.
• Timing of programs are targeted at age groups.
• Programs are directly geared to cater to the two different types of listeners.
• Coordinate individual Target Market with individual advertisers - to enhance the effect of commercials

Our Strengths

24 hours air time
Talented and capable personnel
Client confidentiality
Feedback to clients (with demographics)
Core Business
Strong financial credibility
YOUR PARTNERS in business !!!

Meeting The Needs of Advertisers

24 hours of prime air time daily.
Dynamic and progressive program design.
Using the best equipments and software to provide digital quality.
Use excellence as a standard

Types of Music Played on Hits FM

Pop
Rock: 60s and 70s sound.
Modern and heavy Rock.
Jazz Classic/Contemporary.
Blues.
Rap/Reggae/Hip Hop/Dance .
Nepali pop songs/modern songs/film songs/folk songs/bhazans/oldies
Hindi pop songs/film songs/ghazals/bhajans
Eastern classical music (instrumental)